Manhattan Cultural Tourism Grant

About the Grant

Each year, New York City & Company Foundation funds and administers the Manhattan Cultural Tourism Grant – designed to support cultural-tourism marketing and audience-development initiatives that will expand awareness of the various neighborhoods throughout the borough of Manhattan.

Working in partnership with Manhattan Borough President Gale A. Brewer, the Foundation grants funds to support nonprofit arts and cultural organizations identified by the Borough President. These projects must be consistent with the Foundation’s mission to support cultural tourism and educate audiences about the range of cultural opportunities that the borough of Manhattan has to offer.

NYC & Company Foundation Mission

The NYC & Company Foundation is a 501(c)(3) charitable and educational organization whose mission is to support tourism to New York City by promoting the arts and cultural organizations that make visiting New York a special and exciting experience. Since its inception in 1999, the Foundation has created and implemented a range of audience development and outreach projects to educate domestic and international visitors about the vibrant cultural community throughout all five boroughs.


Project proposals must contain:

  1. Detailed description of the project including specifically what portion (i.e., percentage of the total budget) of the project will be funded by the NYC & Company Foundation grant. This should also indicate whether the proposed project is contingent on receipt of the whole amount applied for or whether a partial amount would be acceptable.
  2. A list of target audience(s) and constituent communities the project will benefit and seek to reach.
  3. How the project’s actions will help achieve the cultural tourism objectives.
  4. How the success of the project will be measured.
  5. A detailed budget itemizing the entire cost of the project, even if the requested NYC & Company Foundation support represents only partial funding of the project.
  6. A copy of the applicant arts organization’s 501(c)(3) tax-exempt status determination letter. Proposals cannot be considered without tax-exempt certification.
  7. A detailed project implementation timeline, including major production and promotional elements with deliverable dates.


Funds granted by the NYC & Company Foundation may ONLY be received and used for not-for-profit 501(c)(3) arts and cultural organizations to promote their events, exhibitions or activities.

Projects eligible for funding under the program shall include, but are not limited to, the following:

  1. Development, production and distribution of a cultural organization’s promotional materials (brochures, posters, maps, websites, videos and slides)
  2. Special cultural events or projects supported by the borough president and designed to bring visitors to the borough and the borough’s not-for-profit cultural assets
  3. Cultural advertising targeted to the inbound visitor market(s)
  4. Research to determine visitor profiles, identify markets or measure economic impact of cultural organizations’ tourism outreach initiatives

Non-Eligible Expenses

Costs associated with borough projects that are NOT eligible for funding from the NYC & Company Foundation include, but are not limited to:

  1. Payments and/or benefits for personnel or consultants
  2. Capital projects, rent and/or structural rehabilitation
  3. Travel and entertainment
  4. Membership dues or fees
  5. Postage or office supplies
  6. Business-to-business projects
  7. Promotion of for-profit entities
  8. Projects that promote organizations outside New York City
  9. Any activities associated with political lobbying or campaigning

Grant Application Timeline

All proposals must be received by the Manhattan Borough President’s Office by Monday, January 16th, 2017 at 5:00 pm EST.

How to Apply

Please note that all applications must be completed online. Please click here to register and access the application by the deadline. To apply:

  • Step 1: Create an account
    • Select one login email address/password to be used for all of the organization's submissions
    • Provide the email address of the person who will be responsible for the grant administration. Important communication regarding your grant application will be via this email address.
  • Step 2: Create a profile for your account
    • Carefully fill out all the required entries. The profile you create for your organization will be used to identify your organization in our system.
    • Note: for organization address, please use your organization’s mailing address.
  • Step 3: Complete the online grant application
    • Please choose the "2017 Manhattan Cultural Grant" to apply, once you successfully log in to the Grant Portal.
    • You will receive an email confirming the receipt of your application.

If you have questions about the grant process, please contact Sania Ahmed, Capital Project and Budget Analyst at or 212-669-2969. If you would like to speak with NYC & Company Foundation about the specifics of your program, please contact Carianne Carleo-Evangelist, Senior Director, Arts & Cultural Programs, at

2016 Recipients

  • The American Opera Musical Theatre- Virsky National Ballet
    Grant will support the Soyuzuska Festival for Ukraines that is held each year upstate New York attracts more than 5,000 people that have to travel to attend the festival
  • The Chelsea Film Festival- The Chelsea Film Festival
    Grant will support emerging filmmakers, producers, and actors by providing a platform for their work to be discovered.
  • China Institute in America Inc.
    Grant will support printed marketing materials for the exhibition “Art in a Time of Chaos’
  • Clemente Soto Velez Cultural and Educational Center- The Lower East Side Art Fair Hub
    Grant will support art galleries in Community Board 3.
  • Dixon Place- Multi-Lingual Tourism Marketing
    Grant will support the organization during its 30 year anniversary
  • FIGMENT project, Inc.- FIGMENT NYC
    Grant will support event production costs: printing of advertising materials and signage for the event, sound and power for the event and cleanup/de-install support
  • Fourth Arts Block Inc. – Lower East Side History Month
    Grant will support the development of a collaborative vision for the future of the LES; and build a diverse, robust network that works together to realize this vision
  • Historic Districts Council – Manhattan Cultural Heritage Guide
    Grant will support a project to provide New Yorkers and visitors with a series of Manhattan Cultural Heritage Guidebooks so that they may identify and explore Manhattan’s lesser-known historic neighborhoods.
  • Lower East Side Tenement Museum – 103 Orchard Street Website
    Grant will support the Museum to design and create a website for the 103 Orchard Street expansion and exhibit.
  • Make Music New York, Inc. – Make Music New York Manhattan Marketing Program
    Grant will support extensive promotional tools including a 12-page program and MMNY banners.
  • National Museum of the American Indian – 2016 Native Art Market
    Grant will support marketing and outreach.
  • NY African Chorus Ensemble, Inc.– The Gathering Concert Series and 7th Annual NYC Multicultural Festival 
    Grant will support free shows and performances for diverse audiences
  • Maysles Institute- 8th Annual Staunch: A Grey Gardens Celebration
    Grant will support documentary screenings.
  • Shakespeare Downtown, Inc.- Shakespeare Downtown's Romeo and Juliet
    Grant will support free programming and expanding audiences.
  • World Music Institute
    Grant will support production of promo and marketing materials for WMI performances to increase outreach to tourists
  • The National Jazz Museum in Harlem- 2016- 2017 Digital Marketing Campaign
    Grant will support free programming and audience expansion.
  • Society of Illustrators, Inc.- MoCCA Arts Festival 2016
    Grant will support the cost of designing, printing, mailing and
    distributing marketing materials, producing/uploading social media content, and purchasing online ad space
  • Signature Theatre—Signature Ticket Initiative
    Grant will support expanding audiences and free programming.
  • OPERA America- Onstage at the Opera Center
    Grant will support marketing and outreach.
  • NY Classical Theatre- Shakespeare in Manhattan
    Grant will support marketing for the 2016 season of all-free plays
  • Open House NY- 2016 Open House Weekend
    Grant will support marketing and outreach
    NY Scandia Symphony- Scandinavian Music Festival- 2016
    Grant will support musicians and marketing.

Copyright The Office of the Manhattan Borough President